To completely over-simplify things, the applications are what make is possible for us to create, share, and use the content we find on the Internet. So to say content is King, you’d have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content.

Think about it. Without the application we know as Google, how would you find the content you’re looking for on the Internet? I’ve been there and I remember finding things online was next to impossible, but that was back in 1987. Then we have Adobe TM Flash that allows us to see and hear sounds and images over the Internet.

There are sorts of content management systems available to us today that simply didn’t exist a few years back. As it becomes easier and easier to manage and digest, the demand for new content grows and grows.

Marketers who create quality content often find they are able to generate large amounts of traffic, they usually have large mailing lists, and it almost goes without saying that they usually have healthy bank accounts.

It all starts with the content. The more you create, share, distribute, the better off you’ll be in building a profitable business on the web. If you want the real secret to Internet success, this is it.

Content comes in many forms, and it’s best to use as many forms as possible on your web site because there are now so many ways to access and use content and not everybody wants it the same way. Some people love to read, others prefer to listen, some prefer to sit back and watch a video.

As you develop your content, think about creating not just written articles, white papers, and special reports. Be sure to add streaming audio, podcasts, videos, screen-captures, and even animations to your mix.

Sometimes it’s best to offer the same content in different formats. For instance, you might offer an article as both a regular web page and a downloadable .PDF file. You might offer a video and also offer just the audio track from that same video.

Now how do you get from creating content to building a successful business?

Think about why most people use the Internet. They get online and check e-mail. They log into their social networks to keep up with their friends. They search for information to help them answer a question. They look for things to buy. They come to play games and meet people. All of these activities revolve around finding and using content.

When you’ve got content on your web site and you make it easy for people to find, you increase the traffic to your web site, naturally.

The more content you have, the more people will be stopping by your webs site. Truly the days of the single-page sales letter web sites are done. You’ve got to do more than make a compelling sales pitch, you’ve got to demonstrate that you’re the leader in your market. You’ve got to show people why they need what you have and how it will truly make their lives better. And most of all, you’ve got to let them sample your stuff before they buy.

Let’s look at it from the customer’s perspective. Your customer wants the best of what’s available but how can they figure out what’s best from a sales letter alone? They need more information that’s not in the form of a sales pitch. They need to feel like they can try it on, test it out, and they can do that when you offer them plenty of content on your web site.

So if you’re selling a product that is best demonstrated in a video, be sure you have a number of videos on your web site showing customers using and loving your product. If you sell consulting, demonstrate your knowledge of your topic with articles, reports, white papers, audio presentations, and even videos of you speaking about to an audience.

As you plan your content, also keep in mind how you’re going to present it on your web site so that’s its in the formats people can really use, that it’s easy to find, and that’s it readily accessible from different Internet devices, including smart phones.

If you’ll take to time to do this, what you’ll soon realize is that your sales letters will perform better, people will not need as much strong-arm salesmanship before they buy, your mailing list will grow, and your web site will show up in more places on the Internet.

It’s no surprise that web sites that offer a lot of content lead the field when it comes to sales. Take a look at your web site today and think about how a new visitor would really get to sample what it is you do without having to buy what you’re selling.

How good is your web site at attracting new visitors without little or no direct effort on your part? Do you have enough easily accessible content on your web site to keep people coming back for more?

Most web sites, including my own, can always use more great content. Adding content is the best and profitable use of your marketing dollars because the return on your investment continues for years.

For instance, in 1991 I wrote my very first article on marketing. It was published in a national business magazine a few months later and it continues to appear on the Internet almost 20 years later. In that time, this one article has been read more than a million times, and has generated countless sales for my business. What other kind of marketing can do that?

In my opinion, no other marketing piece can do what adding fresh content to your web site can. Ideally, you’ll be adding new content regularly, and expiring content that is no longer relevant. When you do, you’ll have the most profitable marketing strategy working for you all day, every day for years to come.
About the Author

Robert Imbriale is the author of the best-selling book, Motivational Marketing (Wiley, 2007). He has personally coached thousands of business owners since he began coaching in 1995. He is a leader in the marketing industry and regularly appears on radio and television. To get your free copy of ‘Why People Buy’ go to www.UltimateWealth.com/money.htm

The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.

The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.

Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.

Offer them a trip to Hawaii and you’ll build a list of tens of thousands of people in just a few days.

On your web site, you should ideally have a number of offers, and not all of them should be linked to from your home page.

I use some of my lead generation pages for book launches, search engine traffic, joint-ventures, banner ads, classified ads, direct mail, and press releases so they are NOT visible to the general public.

I’m running a new campaign now for an audio program I have on tapping into your prospect’s emotions well creating your marketing materials. Using this simple page, I’m building what will soon be a new prospecting list for my products.

Take a look here: http://www.UltimateWealth.com/money.htm

Go ahead and request the audio to see how the system works, and to get a copy of this audio for your own education.

Then, give some thought to a simple page you can create to generate leads from all of your marketing efforts.

I’ve found a new e-mail service provider that has been very good in terms of getting e-mail delivered, ease of use, and has decent
tech support too. If you need a new mail service provider, have a look here: http://tinyurl.com/ybx8tzn

As always, if you have questions, please do let me know!

You can make this year one to remember (in a GOOD way!!) if you’re willing to stay focused and do the things that really matter most.

Be outstanding!
Robert Imbriale
Master Coach

There is something you can give yourself now that doesn’t come in box, a bag, or wrapped up with bow, that you’ll love more than anything else you get this Christmas

You may be excited today because you’re going to both giving and receiving gifts for those you love most, but did you know that there is a gift that you can give yourself that will last a lifetime and that will give you great joy for all the years of your life?

It was back in 1994, Christmas Day to be exact that I gave myself this gift. Back then I was not making much progress in my career. In fact, I had just recently left a full time job with a great salary and benefits to go out on my own.

With only moderate success to show for my efforts, I knew I needed something more than I had access to at that moment. Although I can’t remember where I first heard or saw it, but the message I got, clearly, was that the best gift you could ever give yourself is the gift of knowledge.

Up until that point in my life, I wasn’t picking up and reading many books. I wasn’t listening to many tapes, and I had never been to a seminar. I did read a magazine here and there, but I really wasn’t growing my knowledge in ways that would make a difference.

That changed for me on Christmas Day in 1994 when I sat there looking at the gifts I’d received that Christmas and thought “how long will I really remember any of these gifts?” That day, I decided to get more serious about acquiring more knowledge.

I’ve never stopped learning. I’ve never stopped growing, and I have absolutely no intentions of stopping from today until the day I stop breathing. Jim Rohn has said many times that the best investment you can make is the investment you make in yourself.

The great truth in that statement is that what you learn today can never be taken away from you and once you learn something you can use that knowledge for the rest of your life.

I would guess that since that day in 1994, I’ve probably given myself several hundred thousand dollars worth of education in the form of books, seminars, coaching, web casts, tapes, and CDs. Today I’m seen by many as being a “Master Coach” because of my vast knowledge base from which I can tap into to help my clients.

This affords me the ability to charge decent amounts for my time in exchange for being able to deliver just what a client needs the moment they need it. In many respects, I’ve become a valuable resource to my clients because of the decision I made on Christmas Day 1994.

You may want to make a new decision for yourself too this Christmas Day. Decide to give yourself the gift that will keep on giving for as long as you live. It’s the gift that can never be taken from you and it’s the gift that will change everything.

All you have to do now is decide that you want to become more than you are today. Make the decision now and then take one small step in that direction. Maybe you’ll enroll in a seminar, or maybe you’ll order a book, or an audio CD today. Whatever it is, do it for yourself now.

This Christmas can be much more memorable for you if you do, and it could well turn out to be the Christmas that changes everything.

Here are a couple of gift ideas for you:

Under the seminar banner, my good friend, Terri Levine is hosting an event in Los Angeles this January. I will be in attendance because I don’t just talk about learning new things, I actively pursue knowledge. It’s actually become one of my passions in life.

You can get the details of Terri’s Business Bootstrapping event here:

http://tinyurl.com/terrilevineevent

If you’re more inclined towards learning at home, have a look at the programs offered in my company store. There are many of them under $20 and they are worth much, much more in terms of the value they will bring you.

The store is open on Christmas Day too… http://www.UltimateWealthStore.com

Go ahead, take step in the right direction. Make an investment in you and give yourself a gift that will pay great dividends for the rest of your life.

Have a happy and fun holiday!

Be outstanding!

Robert Imbriale
Master Coach

First, let me say that I totally believe that ANYBODY can create for themselves what they really set their sights on having. If it’s a successful web site, a fast car, a big house, the perfect
relationship, you name it, if you want it bad enough you can have it.

Find out more about it all here:

http://tinyurl.com/y932pk8

So pet peeve number one for me is that so many in our business try to sell you on the idea that all you need is a new gizmo, a bigger web site, or a smarter marketing plan and you’ll get what you want. Really?

How has that worked out for those who spend hundreds of millions of dollars each year on such programs, products, tools, and strategies?

When you look around, the people who DO get rich use those tools, but the part you never hear about is that the tools are the SMALLEST part of the whole process! Why doesn’t anybody (aside from me) tell you this?

Why do they keep pitching you more and more tools and never let you in on the biggest secret in our industry that the tools alone will get you NOTHING in return if you don’t have the vision and the passion to make them do their magic?

Pet peeve number two for me is watching the many people in my network putter around with so many tools and never see a dime from any of their investment of time and money.

I wish I could get to these folks first and let them in on the world’s biggest scam, but alas, I’m the one they call after they’ve tried everything and found none of it to work for them!

My vision for you is rather simple. I will help you uncover the one thing that will work for you, then, and only then, will I tell you which tools and marketing strategies you need to pull it off and live prosperously from this point forward.

I’ve studied this for decades and I know what it really takes to make a business grow fast and furiously, and it’s so simple and yet so powerful that when you hear it, you may actually dismiss it because it just sounds so easy!

Hey, I know, I did too the first few years. That is until I literally got fed up of buying program after program and still ending up with nothing to show for it all!

I am, and will always be the guy who gives you the truth behind the hype. I’ve been doing that for decades with my clients on just about every new idea, tool, and gizmo to hit the market.

My job is to separate the hype from the facts for my clients and I’ve become a trusted source of information in that regard.

My clients know that I’m not afraid of telling them what I really think and I’ve literally saved my clients millions of dollars they would have otherwise burned on stuff that just wouldn’t work for them.

Finally, my last pet peeve is that my phone rings week after week with people who are on their last dime and want me to give them a miracle formula that will erase all their bad decisions and put them on the road to success and happiness by 9am tomorrow morning!

I hope that you’re one of the smart ones who picks up the phone and calls me now, before you’re down to your last dime and in need of a miracle. I can indeed do some amazing things for you, and if you come to me now, I’ll make sure you get on the right track doing things that make sense, and that you’ll invest your money in things that will actually work for you.

Most every one of my coaching clients (numbers into the thousands now) will tell you that working with me was the best investment they’ve made for themselves because of the wide-ranging, very deep work that I do with them.

Find out more about it all here:

http://tinyurl.com/y932pk8

You don’t have to suffer. You can indeed build a business that supports your lifestyle, and it doesn’t have to kill you in the process. It can be fun (and it should be fun) and it can be
rewarding at levels you’ve yet to imagine.

Come on, let’s play together and I’ll show you exactly what I mean!

Oh, and I am now offering a complimentary “get to know each other” coaching session. Grab that since it costs you nothing!

Find out more about it all here:

http://tinyurl.com/y932pk8

Be outstanding!

Robert Imbriale
‘The Motivational Marketer’
http://www.UltimateWealthStore.com

The secret has to do with where the greatest value is in any seminar. As a seminar leader, I’d like to think that what you walk out of the room with had everything to do with me, but I’d be inaccuate.

The truth is that in any given seminar, the real value comes from the relationships you build much more than from anything you’ll hear from stage.

I discovered this secret many years ago and have taken full advantage of it over the course of my career by attending hundreds of seminars.

If you want to know where most of my network comes from, where I found the people I now mastermind with, and how I’m able to have so much support for my buisness, this is what I’ve been doing.

I’ve been going to seminars since 1995 and each and every one of them has been a real value to my business. I’ve met top-level people who have always been eager to step up and help me with my business in ways I could not have imaged.

Today, I now speak at many seminars, but still know that the real value is who you meet, more than it is in what you learn.

I’m going to be speaking at an event in Los Angeles in about 2 weeks, and I’d like to extend an invitation to you to come and network with me and 11 other speakers, But more importantly, come network with 200 other business owners who are there to meet YOU too!

If you’re open to it, this is a place to start lasting relationships with like-minded people who are eager to succeed. It’s a place to share what you know and connect with people who are all eager to share what they know too.

It’s the place to really build your business. And this one little secret is what is the driving force behind my business and so many others too.

Will it become the driving force of your business too?

Will you join us all at this upcoming seminar?

It’s very affordable. It’s located where it’s easy to get to, and you’ll treated to 12 powerful training sessions over 3 days and ample time to network with all the other attendees too!

Get more information on this event here:

http://www.UltimateWealth.com/speak.htm

Be outstanding!

Robert Imbriale

‘The Motivational Marketer’

I have found that you can get more than 50 times the response if you simply remove the opt-in form from your web site. After all, isn’t the goal to simply get your information into the hands of as many people as possible?

I’ve been testing this with my own site and those of many of my clients and the results are impressive.

If you’d like to see how I’m using this on my web site have a look here: http://www.UltimateWealth.com/best-business.htm

You can immediately download an e-book on the the best business to be in now, and you don’t have to register!

Use this strategy on your site and let me know how well it works for you.

Be outstanding!
Robert Imbriale
The Motivational Marketer
http://www.UltimateWealth.com

My goal is to create my own personal “Dream Team” who will work
with me as my business grows bigger and stronger.

I’m looking to work with just a few people (probably 3) who can
help my business in the areas where it needs support.

If you’ve got great skills, I’d like to speak with you about what
I’m creating to see if you and I can work together.

Here are some of the services my business has a current need for.

- assistance booking speaking engagements
- booking radio interviews
- setting up joint-ventures
- writing blog postings
- making connections with people over the telephone
- submitting articles to blogs and publications
- making sales calls
- computer programming
- web development
- editing copy
- graphics
- writing sales materials, ebooks, etc.
- online research
- database building

If we do end up working together, we’ll be on the phone a lot
working closely together as we accomplish great things and change
the lives of tens of thousands of business owners worldwide.

In return, I will work with YOU to help you build YOUR business
and I’ll give full access to all the tools and resources I’ve got
access to. Don’t worry, I’ll fill you in on the details when we speak.

So if you think this sounds interesting, send me a note via e-
mail at robert@ultimatewealth.com with the words “I Can Help!” in
the subject line.

Also, include a telephone number and a couple of days and times
when you know you’ll be available. I will confirm a time with you
and I will call you to discuss how we can best serve each other.

Don’t worry, there’s nothing for sale, and this is not anything
you need to pay to become part of.

I’m looking forward to hearing from you!

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’
1-800-541-3816 ext: 100